Market Segmentation, and Product Positioning Essay Example for Free

securities industry Segmentation, and Product Positioning EssayFor the purpose of this assignment, I am assuming myself as the owner of a pliant shaped toy federation in United States that manufacturers, and distributes malleable molded toys through retailers across the country and around the world. The smart set is capitalizing on the unfaltering growth in the childrens toys segment and curriculum to expand in an aggressive manner throughout the nation. The conjunction offers unique, world class and high prize toys which appeal to children of all ages and field of studyities around the world. The operations of the manufacturing plant have commenced and the whole step of toys produced by my fellowship is comparable to(predicate) with or point better than those produced by the top toy companies in the country. Mission StatementThe explosive charge statement of my friendship is to bring fun and happiness to any child in the world. The commissioning statement f ocuses on three points. First it says that the company has the objective of brining fun and happiness. Second, the company is focused on children. Third the company wants to become a global company to bring fun and happiness to every child in the world. The emphasis is on international growth and expansion. Foreign Market for My Product and redevelopmentOne foreign securities industry for the toys of my country is France. France is already importing toys from the USA. in that location is a bountiful market for safe and trendy plastic molded toys, and the toys made by my company comply with the requirements of the EU toy Directive. The tie up with the French distributor is the first step in globalization. Later my company leave behind set up sales offices in different parts of the world. Later it allowing open branches and oerly set up manufacturing operations in several parts of the world.Marketing PlanThe marketing plan for my company is to sell three million plastic molded toys during the first year of operation and hand over sales revenues of $45 million during the first year. This target is based on the manufacturing capacity of my company and the judge sales figures from distributors. Product The toys will be made from the finest quality plastic and use high quality additives imported from Germany. The toys will comply with the requirements of the U.S. Consumer Product Safety Improvement stand for (CPSIA). The toys will reflect the in style(p) trends in toys. Price The charge range of toys will range between $11 and $32. The average price of toys will be $15. Place The statistical distribution of toys will be done by six national toy distributors. The toys will be available in at least 230 toy stores all over the US.In addition, the toys will be available on at least five websites that sell toys. In addition, one distributor will be appointed in France who will market my toys in France. progress The toys will be advertised on internet banner s, websites that sell toys, and social media sites frequented by children. There will in like manner be search engine advertising and advertising on mobile phones. Personal change will be done by company sales persons in selected twenty stores selling toys. In addition, company sales persons will as well interact with distributors to tick that distributors sell the toys through a large number of consumers. Potential AudiencesThe potential audiences for my marketing plan atomic number 18 children between the age of 3 and 12 in the US. These children require toys that are safe, attractive, and long lasting. Further, children also love to buy toys that reflect the latest trends. This may mean characters from the latest movies, mirthful books, or computer games. The needs of the target audience are fun, laughter, and swingy entertainment. Market SegmentThe market segment for this product is children between the age of 3 and 12 days in the United States. Dolls will be targeted a t girls, image game characters will be targeted at boys, and comic book characters will be targeted at children between 8 and 12. The rationale for this segment is that molded plastic toys in general are privilegered by children between the ages of 3 and 12 years. Girls prefer to play with dolls. Boys are interested in video game characters. Finally, comic book and comic strips are targetedat children between 8 and 12 as these children read comics and comic strips the toys based on comic characters should be targeted at this segment. Target MarketThe target market will be children between the ages of 3 and 12 who are located in the six states where the distributors are located. The 230 retailers where the toys are sold are also located in the same states where the six distributors are located. The rationale for this target market is that our company has distribution and retailing access only to those states. SWOT AnalysisStrengths The strengths of my company are excellent quality products. My company is financially strong. The products made by my company are compliant with U.S. Consumer Product Safety Improvement Act (CPSIA), and EU Toy Directive. In addition, my company has distribution access to six states in the US. The agreements with six distributors ensure that my companys products have a comfortable market. Weaknesses The internet based sales are low. There are no sales of molded toys in other parts of the country. Retailers in other states do not stock our toys. Our company does not have well-known brand recognition. Even though my company has appointed a distributor in France the sales in France are low. Opportunities My Company has opportunities if it appoints more distributors in the USA.Further, there is land available next to our existing facilities. If our company acquires the land the production of molded toys will increase three times. The larger volume of production at one location will alter my company to realize economies of scale. If my company appoints more distributors in Europe, the sales of my company will increase. Threats There is strong competition in the molded plastic toys market. Not only top toy makers but even small entrepreneurs make molded plastic toys. The economic downturn leading to low disposable incomes is also a threat to toy sales. Changes in trends during the peak seasons stinker render large stocks unsalable and dirty dog lead to losses. Market PositionThe market positioning for the plastic molded toys made by my company is moderate in prices but high in quality. The plastic molded toys made by mycompany will be safer than, and better in quality than the products of Hasbro, Lego, and Tiger. The rationale for this strategy is that the objective of my company is to mold more distributors to carry our toys. When the quality of our toys is compared to those of top brands in the market, distributors agree to carry our brand. 5 Cs strategical Marketing AnalysisWe carry out the 5 Cs strategic m arketing analysis of my company in the following manner Customers The customers are children between the age of 3 and 12. In several cases the purchase decisions are made by the parents. Children want plastic molded toys that bring them fun, joy, and happiness. Company My Company can fulfill the needs of children who want to buy plastic molded toys. My company keeps a close square off on market trends and the changing requirements of children. My company can change its production at short find out and make exactly those plastic molded toys that the children demand. Competition Small plastic molded toy makers compete on price. They make and sell toys cheap. On the other hand each of the top toys making companies makes plastic molded toys.Companies such as Mattel, Hasbro, Bandai, Lego, Playmates Toys, and Tiger each compete in the plastic molded toys segment. married person The collaborators of my company are the six distributors plus the distributor in France. The suppliers of pl astic pellets are also our collaborators. The suppliers change our company to use the highest quality of raw materials and make plastic molded toys of the highest quality. Context The context is that plastic molded toys are being imported at low prices. Barriers to trade have been removed because of WTO. The rescue is recovering but the recovery is still slow. The society approves plastic molded toys but looks down on children who play with plastic molded toys instead of electronic or computer games. The technology is coming up with improved computer games and internet based games.ReferencesBell Melissa J. How to Make Molds for Plastic Toys (2013), retrieved on 23 October 2013 fromhttp//www.ehow.com/how_5426610_make-molds-plastic-toys.htmlDaily Motion, Making Magazine, Simple Molding and Casting for Toy Duplication (2013)retrieved on 23 October 2013 from http//www.dailymotion.com/video/xgjgfq_simple-molding-and-casting-for-toy-duplication_schoolYoutube, Moulding Process for plasti c toys in China by ODM Pro (2013), retrieved on 23October 2013 from http//www.youtube.com/ cod?v=NZh7VfxBmcw