Chrysler Corporation Assignment Example | Topics and Well Written Essays - 750 words

Chrysler Corporation - Assignment physical exerciseIt serves the market niche- i.e. high-end users that want luxurious cars. It ensures to produce superior products that are highly valued and technically modernistic cars.It promises to produce the most furnish efficient, reliable, stylish and safe vehicles for consumers all over the world. Chrysler believes in innovation and creativity, and consequently comes up with new, innovative and technologically advanced vehicles.Chrysler is one of those companies who value their customers a corking deal. The second great strength of the company is that it has started to focus greatly on customer care. It is the first auto company to cook a Chief Customer Officer. This has generated significant improvement in its customer services and the company has achieved warlike advantage.Their biggest weakness is their poor relationship with their suppliers and dealers. For an organization like this, they strongly have to rely on their suppliers & dealers. They penury to work on and build the good relationship with them to ensure a good supply chain.Chryslers overall market share is small and declining. According to the Wall Street Journal, 2010 the market share had dropped by 11% from a previous grade in 2009 and is now 9.2%. In 2010 the market share was increase to 9.5% which was again not a very significant improvement.Consumers are more interested in fuel efficient, environmentally friendly and innovative automobiles. The demand for greener vehicles is increasing and consumers are becoming more conscious almost the environment they live in. It is expected that the market for green cars is going to be 55% by the year 2015.Although Chryslers strong points are minivans and SUVs, a partnership with Fiat has created opportunities for the company to penetrate in confederation American and Asian markets by producing smaller cars.