Walmart Donuts Target Audience Profile - 1978 Words

Target Audience Profile: Cravin’ Donuts is a gourmet donut shop located in Downtown Bloomington, Illinois. Cravin’ Donuts is taking the typical breakfast favorite to the next level with a variety of out-of-the-box flavors and options. Gourmet donuts have become a trend in the food world and Cravin’ Donuts is capitalizing with their extravagant flavors. Many retail shops across the country have been very successful in opening gourmet donut shops and Cravin’ Donuts is hoping to be one of them. Nestled in Downtown Bloomington, their store boasts character and opportunities to become a hometown favorite. Similar to many donut shops in Downtown Chicago and cities alike, Cravin’ is bringing a new luxurious options to the residents of†¦show more content†¦The donut shop is located in Downtown Bloomington, so the students of Illinois State University, Illinois Wesleyan University, and Heartland Community College are who make up a large amount of Cravin’ D onuts customers. As indicated in Exhibit 1, this market has a total of 27, 794 college students. There are 20,380 students from Illinois State [1] 2,090 students from Illinois Wesleyan [2] and 5,324 students from Heartland Community College [3], all male and female students between the ages of 18 and 24. Since the local universities are a huge part of the Bloomington-Normal area, targeting this group will be very beneficial for Cravin’ Donuts. Since our primary target audience is focusing on the local college students who make up a large portion of the Bloomington-Normal population, we are looking at full-time students who are either undergraduates or graduate students. The average income for the students is under $10,000, but due to the low prices at Cravin’ Donuts this will not be Exhibit 1 Target Audience Profile Primary Target Market: College Students Demographics:  · Age: 18-24  · Gender: Male and Female  · Education: Undergraduates/Graduates  · Occupation: Full Time Student  · Income: Under $10,000  · Location: Bloomington-Normal Estimated Target Size: - Illinois State: 20,380 [1] - Illinois Wesleyan: 2,090 [2] - Heartland: 5,324 [3] Psychographics †¢ Enjoys gourmet food †¢ Participates in late night activity †¢ ValuesShow MoreRelatedSituational Analysis of Starbucks13207 Words   |  53 Pagesthe supplier-related considerations. These factors are further discussed in later sections of the situational analysis. 3.1.1 Demographics Segment: The common target markets that the coffee industry chooses today, is where the saturation is fully populated in major cities. The heavy hitters in the industry primarily target their locations in hopes to gain profitable returns. McDonald’s has no issue with the generating locations and hitting targeted demographics. Primarily because, McDonald’sRead MoreEssay on Walmart16417 Words   |  66 PagesWalmart From Wikipedia, the free encyclopedia Wal-Mart Stores, Inc. (NYSE: WMT (http://www.nyse.com/about/listed/lcddata.html?ticker=wmt) ), branded as Walmart, is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the worlds third largest public corporation, according to the Fortune Global 500 list in 2012, the biggest private employer in the world with over two million employees, and is the largest retailerRead MoreUnderstanding Marketing Management16709 Words   |  67 Pagescharismatic politician, a powerful message of hope, and a thoroughly integrated modern marketing program. The marketing plan needed to accomplish two very different goals: expand the electorate via broader messages while targeting very specific audiences. Multimedia tactics combined offline and online media, as well as free and paid media. When research showed that the more voters learned about Obama, the more they identified with him, the campaign added long-form videos to traditional print, broadcastRead MoreLogical Reasoning189930 Words   |  760 Pages........................................................................... 186 CHAPTER 6 Writing to Convince Others................................................................................ 197 Writing with Precision and to Your Audience .............................................................................. 198 The Introduction............................................................................................................................. 200 The Middle ...